WHAT IS

A BRAND?

A brand is something that manifests itself into a collection of experiences - physically, and within the perception of people that use/contribute towards/consume/buy into the brand.
 

-DIXC

THIS MEANS

Brands play substantial roles in people’s lives,
they provide many forms and functions and even affect our perspective of the world and ourselves. The reality is that brands are embedded in our homes, offices, culture, and even our habits.

 

-DIXC
 

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