It seems like humans enjoy a drink or two. As a designer, liquor brands are a cool gig, you get to figure out consumer triggers, the power of packaging and what type of girls sell the most shooters! It has its perks. Lucky me has got to work from the concept stage to the time you order it at the bar. Personally I’m not a “big drinker”, but I’m a man who believes there is “a message in every bottle” – Cheers to that!